Guess what? You don’t have to sell, to gain new patrons. You don’t even have to market to people (isn’t that a relief?). In fact, you hardly have to talk about your art/project/idea at all. All you have to do is...love. How? By asking questions and listening. And by creating a path that helps your future patrons find their way to you, explore what you do, fall in love with your work, pledge, and stay. And then sell for you—bring you new patrons.